Mike Madrid

Mike Madrid

Political Consultant and Author

His opinions have appeared in the New York Times, The Atlantic The Los Angeles Times, The Economist, and Le Monde. He’s appeared on MSNBC, CNN and Scripps TV

Book
Press

Mike Madrid

Author of “The Latino Century”

Mike Madrid has been a nationally recognized political consultant and authoritative voice on Latino voters for three decades. A pioneer in Latino communications and outreach strategies in state, local, and national political campaigns, Madrid is one of the few consultants in the country who has transcended party lines working for major campaigns on both sides of the aisle. In 2020, Madrid co-founded the Lincoln Project, a Republican anti-Trump organization. Mike was an adjunct lecturer on Race, Class and Partisanship at the University of Southern California in Spring 2021 and is currently a Senior Fellow at UC Irvine School of Social Ecology.

Madrid is the author of the forthcoming book titled “The Latino Century”, published by Simon and Schuster and is scheduled to be released on June 18, 2024.

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The Latino Century by Mike Madrid

An insightful investigation of how and why the two major political parties have failed to appeal to the Latino vote—the largest ethnic voting group in the country—and the impact it will have on American democracy and politics for decades to come.

Ron Brownstein

Ron Brownstein

American journalist, political correspondent, and analyst

For years, Mike Madrid has been one of the most original thinkers on the American political landscape. His new book challenges assumptions in both parties about the rapidly growing Latino electorate-and shows how these optimistic, patriotic and inclusive voters could lead the nation beyond the snarling stalemate of the Trump era. There are surprising insights and fresh ideas in every chapter of this indispensable and lively guide to what comes next in American politics.
Michael Steele

Michael Steele

Former RNC Chairman

America is changing and for Madrid, this American Century will not be just black and white, it will be a Latino one! In The Latino Century, Madrid reveals how the growing political influence of Latinos is already writing compelling new chapters in America’s story.
George Conway

George Conway

The Lincoln Project

Provides extraordinary insight into America’s fastest-growing segment of voters, and thus a detailed roadmap of where America’s democracy is headed. Politicians in both parties would be wise to read it and take heed.
Purchase The Latino Century