For years, Mike Madrid has been one of the most original thinkers on the American political landscape. His new book challenges assumptions in both parties about the rapidly growing Latino electorate-and shows how these optimistic, patriotic and inclusive voters could lead the nation beyond the snarling stalemate of the Trump era. There are surprising insights and fresh ideas in every chapter of this indispensable and lively guide to what comes next in American politics.
Stu Spencer
Advisor President Ronald Reagan
The Latino century is a book that should be in everyone’s library that wants to run for office
Ron Brownstein
American journalist, political correspondent, and analyst
For years, Mike Madrid has been one of the most original thinkers on the American political landscape. His new book challenges assumptions in both parties about the rapidly growing Latino electorate-and shows how these optimistic, patriotic and inclusive voters could lead the nation beyond the snarling stalemate of the Trump era. There are surprising insights and fresh ideas in every chapter of this indispensable and lively guide to what comes next in American politics.
Jennifer Horn
Co-Founder, The Lincoln Project
By the most talented data analyst in politics, “The Latino Century” shares not only Madrid’s 30 years of experience in political data, but an in-depth understanding of where both major political parties have failed Latino Americans and what they must do to win them over.
Shawn Steel
RNC Committee Member and former Chairman of the California Republican Party
Madrid has few peers understanding the dynamic and often misunderstood Latino political community. This is the first serious book documenting the American experience of Hispanic / Latino populations.
Jim Brulte
Former California Republican Party Chairman and Senate Leader
The Latino Century is a wake up call to both political parties and they’d best pay attention.
Rosario Marin
First and only immigrant woman Treasurer of the US
A brilliantly written must read book for anyone who wishes to understand the enigmatic, dynamic, diverse, and growing Hispanic community. Offers a comprehensive assessment of the beauty and challenges facing those who want to reach this amazing community
John Pérez
Former Speaker of the California State Assembly
Madrid knows what he’s talking about—and what the rest of us should be thinking about. The Latino Century gets right what the media and politicians and consultants on both sides get wrong. A timely and compelling read.
Antonio Villaraigosa
Former Mayor Los Angeles
“The Latino Century” offers a hopeful perspective on how Latinos are revitalizing the very idea of America.
Michael Steele
Former RNC Chairman
America is changing and for Madrid, this American Century will not be just black and white, it will be a Latino one! In The Latino Century, Madrid reveals how the growing political influence of Latinos is already writing compelling new chapters in America’s story.
George Conway
, The Lincoln Project
Provides extraordinary insight into America’s fastest-growing segment of voters, and thus a detailed roadmap of where America’s democracy is headed. Politicians in both parties would be wise to read it and take heed.
Ron Steslow
, The Lincoln Project
In the right hands, with the skill and courage to wield it, this book is a weapon for winning—not just campaigns, but the battle for the soul of our nation.